Sunday, November 24, 2013

Blue Foods in Japan

Under normal circumstances, Japanese people have an open aversion to unnaturally colored foods, especially blue. This is true even of sports drinks and birthday cakes.
In the overwhelming heat of summer, the color blue also carries with it the connotation of something cool and calm. Could the implicative promise of a refreshing counter to the summer sun override this instinctual revulsion against imbibing something blue?


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